Facebook & MTV: The Real World
Casting One of the Most Successful Reality Series
The producers of the first Thailand season of “The Real World” - among the most popular and longest running USA reality series- were struggling to create awareness to cast their show. On short notice, we mobilized our influencer network and top Thai celebrities for public relations and social marketing; promoting an open casting with video trailers.
We held a casting call at our facilities and provided talent from our own network. In 24 hours, we generated 4+ million social impressions squarely within the producers’ target demographic of young Thai people ages 18-28, and more than 100,000 organic video views. In less than a week, we’d put more than 400 camera-ready influencers in front of the producers for casting - including a candidate who became the star of the series.