Promoting and protecting healthy body images is important. We're all flawed, yet perfect. Thus, we're happy to see the UK parliament take real action on the growing issue of body image with the Digitally Altered Body Image Bill; nonetheless, we think the bill creates complications that aren't resolvable, both pragmatic and moral.
To begin with, it's difficult to draw a line in terms of what requires labelling — Photoshopping? Filters? Avatars? — And, secondly, freedom of expression - especially by individuals. How does someone claim the moral high ground by telling other people how they can and can't represent themselves in a digital or virtual world? Our collective opinion is that we create a healthier world by promoting people's personal sense of beauty and worth... but legislating people's personal decisions around how they choose to represent themselves is just not the way to go!