Three ways to future-proof your digital marketing career.
With technology ramping up every year to introduce newer and better solutions, and the rise of artificial-intelligence-powered tech - such as ChatGPT, a chatbot that can answer questions, produce copies, blogs, texts and even recipes; and DALL-E, a system that can create realistic images and artworks from a description in written language. These tools alone can change the scope and job openings in digital marketing.
So, how do you make yourself 'not' obsolete, and what skills will help you remain employed when AI and robots take over?
1. Pick up (or master) more than one skill.
We have know the phrase "Jack of all trades, master of none," but did you know the second half of the quote is, "but oftentimes better than a master of one”? It's good to be an expert at something; however, it's a lot like putting your eggs in one basket. Diversify your skills.
2. Adopt a lateral thinking mindset.
Approach problems by using reasoning that is disruptive or not immediately obvious. This is advantageous because modern problem solving requires a mix of innovative and critical reasoning capacity. Start by following your passions and hone your skills with an open mind. For example, copywriters can pick up photography or videography to develop a creative outlook and fresher perspectives. This is the beauty of a fourth industrial revolution with technological assistance. 3. Be open to new possibilities.
The time ahead is adorned with new challenges and innovations. Consequently, there is a high possibility that conventional and some modern skills may become obsolete. In this case, you must also master the art of unlearning. You can't get to a new place without leaving the first, and you can't upskill until you redirect time from your current routine to upskilling.
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