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Three Hot Digital Marketing Trends for 2023

Three hot digital marketing trends for 2023 that you should get started on now.

1. Customer Experience

Future-proof your digital marketing by focusing on the customer and optimizing their experience. If you are service based, keep in mind that what people look for is interaction - a.k.a. the human touch. Customise your service so your customers feel important and valued. As for product based businesses, focus on how you can build a brand that connects your product with real people.

2. Short Videos Be it influencer marketing, product showcasing, or even a press release, consider producing a short video that can concisely convey your key messages. As a result of the rise of TikTok, Youtube Shorts, and Instagram reels, funky, short, and straight-to-the-point videos can help you connect with a larger audience and leave a lasting impression. 3. LinkedIn as a B2B Powerhouse According to Insider Intelligence, LinkedIn is expected to account for 25% of B2B advertising in two years. This is because of fast-paced growth and engagement on the platform. So if you're not on it, or posting once every blue moon, this is your time to jump on top of LinkedIn for 2023!

Bonus tip: To bring a personal touch, add employee advocacy and sharing to your company LinkedIn page!

Get a competitive edge by growing your results in these key areas. Have a plan to optimize and get better results faster from your existing efforts. At Foundeast, we deliver business results against your KPIs and goals. Reach out today to see how we can support you!

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