When strategizing for marketing communications campaigns in Bangkok, consider the city's high population density and prolific public transportation. With over 10 million people in the city, many of whom ride the BTS Skytrain and MRT Subway daily, you can effectively grab attentions as people go about their daily commutes—reaching them not only via out-of-home advertising, but also on their mobile phones.
The BTS and MRT see millions of daily commuters, which means brands can reach a vast audience. To utilize these channels, develop visually appealing campaigns that capture attention amidst the chaos of the daily commute.
Moreover, with so many office and condominium towers in the city, marketers should focus on strategies that reach those who work and live in these buildings. For example, placing ads on screens inside elevators, or on the exterior of these buildings can help increase visibility and impressions.
A key consideration for campaigns in Bangkok is the importance of localization. While the city has a diverse population, it is important for international brands to understand the local culture and language to ensure campaigns are well-received. Using local influencers, for example, you can increase the effectiveness of your campaigns and establish credibility with your audience.
With so many people constantly on their phones while on public transportation, utilizing social media campaigns and mobile advertising—especially when they’re looking to preoccupy themselves on trains—is an effective method of engaging a wide Bangkok audience.
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