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Social Media Marketing in 2023 - What Should You Change Up?

Updated: Nov 29, 2022

TikTok, Facebook, Twitter - what social approaches are worth maintaining in 2023 and which ones should you consider changing?

"Thailand has one of the highest average smartphone use durations per capita per day in the world. Between 2019 and 2020, the average jumped from 3 hours 31 minutes to 6 hours 48 minutes!," according Exploding Topics, 2022. Here are our thoughts on three top social platforms.

1. Facebook

Facebook has had a hard time this year. However, as a marketing platform, we can't deny that Facebook is an important market. The platform can create brand awareness, sell your products on its marketplace, and still reaches a massive amount of users across many markets. If social media is an ocean, Facebook still has a plenty of fish to catch!

2. TikTok

TikTok popularity has been skyrocketing for the past few years during the pandemic. TikTok is an excellent channel to follow consumer behaviors as users watch short-form videos that match their interests - even those pushed from other social media platforms such as Reels on Instagram, YouTube Shorts, and even Facebook. TikTok user activity drives marketers to learn how to create content that can grab consumers' attentions in seconds!

3. Twitter

After its takeover by Elon Musk, no one can say which direction Musk will take it. According to Musk's tweet on May 3, "Twitter will always be free for casual users, but maybe a slight cost for commercial/government users." Stay tuned and consider with caution whether Twitter in the future will benefit your brand - or not.

What else should you consider? We're happy to discuss social considerations with you. At Foundeast, we're committed to helping our clients reach their goals. And we deliver quality work with passion. Reach out - our door is open.

Photo by Sara Kurfeß on Unsplash

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