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The Brand Affinity Case for the Sustainable Development Goals

Many corporations have adapted the Sustainable Development Goals (SDGs) to their businesses. What’s the value this brings to your company? It’s been shown that people want to support companies that provably support values that align with their personal values. Your business can be well positioned to attract new talent and expand to new customers. According to Nielson, "66% of consumers would spend more for a product if it came from a sustainable brand, and 81% of global consumers feel strongly that companies should help improve the environment." When your business adapts to help drive sustainability, it creates value for your brand as people affiliate your company with protecting our planet.


Photo by Appolinary Kalashnikova on Unsplash

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