We’re fans of microinfluencer campaigns, using them with great results for clients across a range of business categories, from hospitality and FMCG to financial and real estate. For example, using only microinfluencers to market for one hotel client on Meta, over the past month we increased Reach on Instagram by 170% and on Facebook by 20%, with a 50% increase in Messaging.
Microinfluencers are a powerful tool for businesses looking to reach and engage with their target audience in a more personal and authentic way. Their targeted followings allow brands to reach an audience that is more likely to be interested in their products or services, and to engage with them in a more meaningful way.
Microinfluencer marketing can also be more cost-effective than traditional advertising methods, since our microinfluencers are usually willing to work with brands for relatively low fees. This can be especially beneficial for small businesses or startups with limited marketing budgets. In addition, microinfluencers often have a high engagement rate with their followers, making it easier for brands to connect with and build relationships with potential customers.
Microinfluencer marketing can help brands build credibility and trust with their target audience. They are often seen as more authentic and trustworthy than larger influencers. By partnering with microinfluencers, brands can tap into this perception and build a more authentic and trustworthy relationship with their target audience. In addition, microinfluencer campaigns can be more easily scaled and customized to fit the specific needs of each brand, allowing for a more tailored and effective marketing strategy.
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